What's wrong with the box anyway?

Ramblings after reading Wordcraft

It's under-rated. Unlike books that tout themselves as THE BOOK to read for marketers, brand managers, THE BOOK for advertising, THE BOOK for those in the creative industries. The messages put across in this book beats all the rest without a need to market. Like Mavericks' brand of cows. Beautiful.

I can't help but to repeat this again. It's an under-rated masterpiece. Beautifully written, one section links coherently to the next, to build the industry up. It doesn't strive to explain how things come about like Malcolm Gladwell -- and end up getting caught up in the 'no conclusion' closing, which is what I love about this book.

It is about branding beyond the mere abstraction of words. I like how the authour of Food Rules puts it. There is no need to over-tout if something is good. It will sell itself. An analogy to highly-functional food and beverages touted by mega-conglomerates.

I used to think what's the big deal about names, mission and vision statements - it's inane how companies are willing to pay so much, to invest so much for a name that even I think I can come up with. The book gives credit to the industry.

Once you get the foundation right, the idea right, and get everyone on the same page and the same idea as you. You're on the right track. And language is the key to formulating this unspoken understanding. To put on par 'what's in your head' with 'what's on my head.' Because even with this misunderstandings can occur, so how to more important to set it down in ink.

The process, the brainstorming process is also a boost to all in the team, from the CEO to the marketing person, it helps them sharpen and define the product further, to know and believe in the product they are selling.

Beautifully written it explains what I have been trying to grasp at my now defunct job. The new movement into the world of ideas and innovation. Something my bosses could not tell me.

I hated lit, did badly for english and almost flunked GP despite an interest in current affairs. That is the irony, but now, the way I am thrown into the world of language and delving deeper and deeper into it is astounding.

To trace its roots, it actually sparked in mass comms class about noam chomsky and linguistics. How language shapes the world.

Sometimes sentences like this don't mean a thing until it sinks in. Now it has, and I believe - language shapes the world. It creates the world.

Language is the tool that helps translate what's on my mind to you, to the audience, it spearheads communication. An obvious that takes more thought for the gravity of the idea to sink in.

People are already hampered by an inability of expression, and to make it worse, sometimes from a deeper psychological link stems from the inability to be truthful to one's needs and desires leading to a whole load of psycho babble. The media makes it worse, 90210 and Hollywood makes it even worse.

Are we limiting ourselves with the vocab we use? The vocab we hang around with, put ourselves into? I think so.

Beyond thinking out of the box. A catch phrase, and also an overused marketing psycho babble.

We need to figure out what's in the box. Is there anything that may be useful? Anything we need to throw out? We all live in boxes anyway. But we could expand the box, make it a transparent box so you could see the world and still remain safe, to consciously close the lid of the box, to keep it open, to open both ends, and a whole host of other possibilities.

What's wrong with the box anyway?