Fancy some mail-order Oysters or Kobe beef?
This is getting interesting. Tracing back to the trend of authenticity, "Good-for-me" and keeping it real, a seafood mail order company in Japan is selling fresh seafood by mail.
A mail-order staff will follow a fisherman out on his catch, negotiate the price with him after he's got the catch, all the time documenting the whole process. And the catch of the day is auctioned off online instantly. Nothing gets fresher and more authentic than this.
People are beginning to value natural produce and freshness, doing away with processed food that is the bane of the food and health industry now. People will also appreciate fishermen, farmers as a profession and they are compensated for their hardwork.
Soon the profession would be viewed as cool, with a slew of workers who have worked in institutions getting bogged down by the tedium of the rat race, they abandon conventional notions of a job to pursue a carefree life, to farm, fish, and get in touch with nature.
It could break monopolies with all the corporate scandals, people are viewing these conglomerates with distrust, rather, they would buy from their familiar grocer, willing to pay the premium for the trust and familiarity rather than to the conglomerates for their hierarchies.
Farm to Market
http://www.farm-2-market.com
Kobe Beef by Mail
http://www.allenbrothers.com/
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